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Develop a "sales mentality" toward your event.
Don't think of this as just another party for your Chamber friends, it's an opportunity to showcase your business. This is your chance to give a positive impression to a large group of influential people and prospective customers for very little expense.
Publicize, publicize, publicize!
- Make sure everybody knows your event is going to be a good one.
- Issue personal invitations to key people.
- Get a calling tree in operation the day before the event as a reminder.
Find ways to make your guests feel comfortable:
- Have a pleasant greeter at the door to welcome your guests right away.
- If newcomers arrive alone, have an employee on hand to introduce them to others.
- Urge guests to partake of refreshments and snacks.
- Offer tours if appropriate.
- Get rid of tables and chairs to encourage mixing.
Surround your guests with images of your business:
- Create a large welcome poster of banner with your store/firm name or logo.
- Display or demonstrate something of interest that will stick in people's minds about your business- a unique product or service.
- Urge guests to pick up your coupon, flyer, or brochure on the way out.
- For door prize give coupons of goods or services related to your business.
Put some effort into a welcoming speech:
- When addressing your guests, be sure to give a brief history of your business, introduce owners and employees, describe your best products or services and reveal goals for the future.
- Don't be afraid to brag a bit about the things of which you are most proud.
- Keep the speech under five minutes, close by thanking guests for coming and telling them you would appreciate their patronage.
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